Lil Blu Dragonfly

Jennie Sjursen approached us to design a brand identity for her childrens portraiture company, and wanted to name it Lil Blu Dragonfly. We could not have been more excited. The name brought imagery to mind, immediately. We toed the line between whimsy and sophistication by creating a little target or lens with the dragonflies. Besides the blue, we tied in a few complimentary bright colors pulled directly from Jennie’s vibrant photography.