Ok, first up. Hillary Maybery is just so positive and energetic. After a super awesome initial consultation with her, she decided on doing a logo refinement and asked me to design some packaging for her. 

This was her logo before, and while it reflected her strong love of color, see her gorgeous work here she wanted something a little more sophisticated and a stronger brand image.

We decided to design an umbrella brand for her studio and a separate brand id for her wedding and kids division. Think Gap and Baby Gap. 

This is is how that was realized.

This is how the studio business card and promo looks.

And then on to her packaging and how to pull together these separate looks. For her wedding packaging we used chocolate tissue and beautiful matte bags as well as custom ribbon printed with her studio logo (like Hermes..ooh la la). The whole this is secured with a little sticker made up just for her weddings. 

Next up was her Kids division brand and packaging. We decided to think outside of the box…literally. Why should your kids portraits be delivered in plain photo boxes or bags? We found these chalkboard boxes (top slide off to reveal 8×10 prints), they were less than $15 each. Then we developed these little tags that can be customized with a tiny shot from the session to get her clients excited about what might be inside these little boxes. Yes, those are little tiny clothespins.

Cute eh? The best thing about working with Hillary was that she pretty much gave me Carte blanche, so we were really able to have some fun with this. Plus, her work is so inspirational. 

Here’s a one more so you can see how it all works together. Thank you Hillary for the photos (you should see the ones I tried to take…eesh)