Identity Kitchen » logo

Botox For Our Brand

Ellen — Fri, 17 Jul 2009 02:19:55 +0000

Well, you know the story of the shoemaker’s children. Identity Kitchen has been in massive need of a facelift for quite some time now (I mean THIS IS LA). While we are working on our new magic blogsite, full of bells and whistles and some stuff you’ve never seen before in WordPress, we decided to launch our brand botox. We cleaned up our own logo a bit, giving it a little more “kitchen” feel, and updated our tagline to include a little more of our studio personality (eh..hem, that is humor, not sarcasm).

We have completed so many fabulous projects at such a rapid rate this year, I’ve not even been able to blog about them. So we’ve photographed them –thank you Justine –and posted them on the website and we’ll go back and feature them one at a time on the blog. We also posted some really wonderful testimonials…aw shucks guys. Check out the new site here.

Modern + Organic Brand = DIY Marketing

Ellen — Wed, 18 Feb 2009 08:17:55 +0000

I think the identity we did for Kim Seidl is one of my new favorites, and what she did with it is a DIY lesson to us all. Kim is a fabulous wedding and portrait photographer in San Diego. When we talked about rebuilding her brand she wanted a look that was hip, clean and modern yet organic and creative. This was to reflect her work and target her audience and ideal customers, who are highly educated with upper middle class incomes.

The look we were going for was West Elm but a little more creative in feel. This is the logo and business card design we created.

That together with a pattern design gave way to this delicious blog designed by Kim herself. A few key well designed pieces can give way to a plethora of marketing materials once your logo, supporting typefaces, pattern and color palette have been designed. Making the most of your marketing dollars is a way to come out ahead even in an economic downturn. Amazing job Kim! I can’t wait to see the rest.

Attention All Songwriters

Ellen — Tue, 17 Jun 2008 19:22:47 +0000

I just finished up the logo and website for my good friend Suzan Koç. She is a music business veteran offering these fantastic songwriting mentoring workshops, with herself and other songwriting professionals. Best of luck with your new business Suzan, I know you will be a huge success! Check out the website here www.songwritersrendezvous.com

So Nice

Ellen — Mon, 16 Jun 2008 16:13:06 +0000

I had the pleasure of meeting Doug Miranda at The Modern Portrait seminar in Los Angeles. He is a great wedding and portrait photographer up in Lake Tahoe (soon to move to Sacramento). He heard me speak to the participants about branding and he just got it. I’m showing the final logo today but we also did letterpress cards, offset cards and a new website is coming. I’ll post these as they go live and get printed. In the meantime, check out Doug’s work here: www.dougmiranda.com I just love how much nature he works into his photography, and did I mention he is just such a nice guy! Look for more of Doug’s postings to come.

Pez Fun

Ellen — Fri, 13 Jun 2008 17:30:19 +0000

When the famed Washington portrait artist Diana Adams approached me to do a logo for her new fine art line, I was honored. I love her art, and am attaching my favorite. You can see how the logo got its inspiration-Pez. Pada Gallery is scheduled to open very soon. I’ll post here when it does.