Thalia | Identity Kitchen

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We explored everything from the characteristics of the muse Thalia, to the nuances of the architecture of the space to create the identity for this upscale New York City restaurant. The design spanned everything from signage to matches and was later adapted for the takeout cafe Thalia’s Kitchen.

The final solution was a signature that would have all the character of the architecture, Mediterranean fare menu and of Thalia herself. Hundreds of letters were hand drawn and fused to create this signature identity.

identity * business cards * letterhead system * matches * menu * signage

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