Redesigning the identity for Diana Adams’ photography studio, was an honor. With 20+ years as a top Washington D.C. wedding photographer, we needed to respect the recognition Studio Diana had established, but also update her look to reflect the addition of new photographers and services. In addition, Mrs. Adams needed a graceful yet effective way to incorporate new media into her business strategy. Drawing from her original inspiration, the goddess Diana, we sketched out a yellow moon and created a clean, fashion-forward identity that reflects the energy and style of her business today. Their custom portfolio site includes an author driven blog feed and ties to their closely-knit DC wedding community.