An absolute dream to work with, Mario Masitti had a very clear idea of the brand he wanted to create for his studio. He has a rapidly growing photography business in Denver, Colorado. He specializes in senior portraits for graduating high school students and was looking to expand his kids division. The studio hired us to redesign their principal brand and separate identities for his senior and kids division. All the identities needed to work in tandum and draw from the elements of the Mario Masitti umbrella brand. Playing on his strong alliterative name, we created a double MM flower mark logo as a starting point to create two distinct identities for his two businesses. For his seniors business, we turned it on it’s side and create an S for seniors. For his kids division we played a bit more, creating a butterfly motif. The identities work together and draw from the strong Mario Masitti umbrella brand.