January 26th, 2010 by Ellen

It has been a long time coming, our very own custom blogsite, and we couldn’t be more excited! All these bells and whistles. Blog feed, social media links, SEO opimization…it even has that new car smell (should I be worried?) It has been a group effort and a year in the making, so a special thanks go out to Mandee (our Design Sommelier) and a big, big thanks to Marty (our Gourmet WordPress Chef and Code Connoisseur). Without his genius, none of this would have been possible. Also, big props to some close friends of IDK – you know who you are – who took the time to check out our site during the soft launch phase. If you find any mistakes, I’ll be happy to give you their emails ;) Seriously though, thank you so much for being part of our virtual team!
Our site is built entirely in WordPress. What’s that? “Doesn’t look like a WordPress site”, you say. This is what we have been cookin’ up over at IDK. Custom portfolio WordPress websites that have all the updateability and findability benefits of an open source site, but the look and feel of a flash site. Plus, we customize each site to maximize your social media marketing.
What has your site done for you lately?
PS: WE’RE GIVING AWAY FREE STUFF. Starting with 3 free set of marketing templates – your choice from Identity Cafe. Enter by leaving a comment. Extra entries will be given to anyone who tweets about it. Are you following? 3 winners will be selected at random. That should be about one per reader…perf.
PSS: I want those shoes!
Tags: branding for photographers, giveaway, templates for photgraphers
Categories:
Uncategorized
January 8th, 2010 by Ellen
Happy New Year everyone! We’ve been busy bees over here at IDK. We are in the final phases of designing our own blogsite (Shoemaker’s shoes), where we cannot wait to blog like crazy. We have so many brands to talk about and feature. So many amazing clients we have worked with this year. We just launched our favorite blogsite ever.
We are particularly excited about our latest additions to Identity Cafe, which is our Branding To Go store. We are selling 6 new collections of marketing templates for photographers, that you can customize, update, take apart, print and generally use to promote the daylights out of your business.





Tags: branding for photographers, branding templates, templates for photgraphers
Categories:
Uncategorized
December 8th, 2009 by Ellen
Happy Holidays everyone! Here at IDK we are going to be taking a little holiday break. We’ll be closing up the studio from December 23-January 4th to refresh and rejuvenate our creative juices. Please let us know if you have any questions or concerns about our schedule. Seasons Greetings and Happy New Year!

Categories: The Loft, the business
November 3rd, 2009 by Ellen
We recently added photography holiday cards to our répertoire, expanding Identity Kitchen to Identity Cafe. We are offering a 20% off through November 6th. Use code: IDENTITYCAFE20. Our Retro Collection is inspired by a simpler holiday time–of sugar cookies and peppermints and beautiful handcrafted cards. Your clients’ photos can easily be integrated into the template, and colors and inscriptions can easily be changed. There are 6 designs in all. Enjoy!




Photography by: Justine Ungaro
Tags: holiday card templates, photographers holiday card templates, templates for photgraphers
Categories:
Uncategorized,
marketing,
the business
September 16th, 2009 by Ellen
Justine and I were lucky enough to be included with Tim Holmes of Reddoor Creative, on the B-School’s latest video titled Branding 101. We talk about some of the challenges of branding for photographers and what to expect from your designer, while I wave my hands around like a crazy Italian. Check Becker’s plug here. It was super fun!

Tags: branding for photographers, logos for photographers, photography branding, photography identity
Categories:
Uncategorized,
inspiration