Fresh Ideas
February 8th, 2010 by Ellen

Custom Photographer Brand, Logo and Web Design IDK We have some winners!Thanks to everyone who entered our Identity Cafe template giveaway. We have three winners. If you see your name or your twitter ID here, please email us with your contact information at info@identitykitchen.com. Let us know your choice in Identity Cafe marketing templates and we will send it to you. Congratulations!!

And the winners are…(drumroll)

Kia Gregory
Mapuana
Scott Kretschmann

Offer good through Feb 26, 2010.

1 Comment »

Tags: ,

Categories: Uncategorized

February 4th, 2010 by Ellen

Custom Photographer Brand, Logo and Web Design w71geub33xkrjo The hole will get bigger

I got a call from my dry cleaner this week. A dress I had sent over (one of my most coveted) had a tiny hole where I had cut out the tag. “The hole will get bigger” is what the dry cleaner explained, you might want to wash this by hand. She also explained that the fine layers of silk would be best preserved by hand washing. Now, I do not send out to the dry cleaner often, and I do not particularly favor one dry cleaner over another. But this extra care given to my dress, and the willindness to forgo a sale and save my dress – brought about a new loyalty to their brand that will surpass price or inconvenience. Made me start thinking about the entire brand experience, and where we can improve. What are the services you’ve added or streamlined to create a better brand experience for your clients?

View / Add Comments »

Tags: ,

Categories: marketing

February 3rd, 2010 by Mandee

…and prepare to be inspired. Mandee joined Identity Kitchen last April and brought with her the spark of creativity we needed. Her enthusiasm and vision, and general awesomeness are key to our creative process. She will be writing some inspiration posts. Here’s the first, proving that designers have been green for a very long time.

///////////////////////////////////////////////////////////////////////////////

Make art, not waste.

As a graphic designer I surround myself with art whether it be design, photography or paintings – I need color, type and inspiration around me constantly.

I find pieces of abandoned furniture all the time and take them home with me –  then I recreate them into art. I use everything from book pages, newspaper, paint, lacquer or whatever I can get my hands on. There are no rules…I make it up as I go.

So instead of going to a landfill, the furniture becomes a living, breathing piece of art. It’s important for me to channel my creativity in new ways and this is a different and very tactile approach.

I call this series the Taschen trio. I used the pages of a Taschen book to create these pieces.

The chairs were found near the corner of  Franklin Ave. and Wilcox St.
The table was found near Las Palmas Blvd. and Hollywood Blvd.

Thanks to whoever for throwing them out.

Custom Photographer Brand, Logo and Web Design CHAIR1 Meet Mandee...

Custom Photographer Brand, Logo and Web Design CHAIR2 Meet Mandee...Custom Photographer Brand, Logo and Web Design TABLE2 Meet Mandee...

7 Comments »

Tags: ,

Categories: inspiration, meet our peeps, things we love

February 2nd, 2010 by Ellen

Custom Photographer Brand, Logo and Web Design YourNext1 The importance of spell check

Writing for our website over the last few weeks meant logging quite a bit of time with dictionary.com. Coming from the world of print, spelling errors can be quite costly. A good few rounds of spell check can make a big difference. This article from The Huffington Post made me chuckle. One might suggest before committing to something as painful permanent as a tattoo, check your dictionary.

5 Comments »

Tags: ,

Categories: Uncategorized, things we love

January 29th, 2010 by Ellen

Custom Photographer Brand, Logo and Web Design IDKScholarship 40 Plus = scholarship

We’re giving away an identity…because 40+ is how many business identities we have created for photographers, photography studios or photography related, since 2008. We are so grateful to be embraced in this world of creatives and entrepreneurs, who are nothing short of amazing. We’ve been to your seminars, sat in your forums, read your periodicals, followed your blogs and tried out your products. We humbly thank you for accepting us into your fold, and appreciating our work, and keeping us employed.

We would like to take this time to give back to the photography community that has given us so much. We will be giving away a scholarship of 1 identity ($3000 value) to an up and coming photographer. Photographer must be in their first year of business; wedding, portrait, or commercial. Submissions of: contact info, url and 3 sample photos (saved for web please) must be sent to info@identitykitchen.com. Feel free to nominate someone you know to be inspirational, phenomenal and on their way to be the next… Deadline for entries is March 1, 2010.

8 Comments »

Tags: , , ,

Categories: Uncategorized