March 30th, 2010 by Ellen
Our winner Lydia Shannon has generously allowed us to post the process of creating her logo/identity. This will be a great way to see an entire process from soup to nuts. We’ll share her questionnaire, inspiration board, initial sketches, first round, revisions and final identity. You can even vote on your favorites, though the ultimate decision will be with Lydia.
Keep checking back to see how we create an identity, it may even give you some ideas of your own.
Tags: photography branding, photography logo, photography marketing
Categories:
in progress
March 29th, 2010 by Ellen

After very, very careful tallying this weekend, we have the winner of our first ever Identity Kitchen Scholarship. CONGRATULATIONS, Lydia Shannon. She had 324 comments/votes…wow! Her enthusiasm was enough to win unprompted votes from members of my own family and dear friends. Lydia, we can’t wait to get started!
The five finalist were chosen because of their fine, fine work. You should be so proud of yourselves. As a big thank you for entering we would like to offer the remaining 4 finalists, Sherry Lu, Garret Davis, J’Lynn Mak and Cindee Bae any of our marketing or holiday card templates from Identity Cafe. Email me directly and let me know which one you are interested in.
If you would like to see Lydia’s video again, we have it here. Congratulations!
Tags: Identity Scholarship, Marketing templates, photography branding, photography logo, photography marketing, scholaship winners
Categories:
Identity Scholarship
March 25th, 2010 by Ellen
Today we would like to feature the Classic Trio Branding Collection from Identity Cafe. It is a fun and economical way to brand your business. It combines the Classic Wallpaper, Sunburst and Floral Collections. Print your letterhead and envelopes in one pattern, your note cards and business cards in another and your mailing labels and stickers in the third. Use alternate patterns for holidays cards or special mailings.
Our marketing collections give you everything you need to brand yourself classically and cohesively. They are fully and easily customizable. Change the colors or fonts or add your logo to match your website.




Each set contains: ALL THREE PATTERNS
two-sided business card
letterhead
business envelope
folded note card
gift certificate
mailing label
sticker (to brand your packaging)
Templates can be printed through WHCC.com, jakprints.com, and/or your local printer. They can also be saved as pdf to be made available to your clients via email.
Files are layered Photoshop CS3 or newer and are instantly downloadable from an email sent immediately after checkout.
Tags: Marketing templates, photography branding, photography marketing, templates for photgraphers
Categories:
Identity Cafe
March 24th, 2010 by Ellen
I had the pleasure of meeting Louise and Daniel Schridde of Obrien Schridde Designs at their gorgeous home last week. Their handcrafted frames are a natural extension to their beautiful and creative lifestyle. They are also the perfect finish for any portrait. They have generously offered a 10% discount to Identity Kitchen readers, please use the code IDK10. Please check out their frames, you are going to love ‘em.



Tags: photography discounts, photography marketing
Categories:
things we love