I am so honored to be speaking at tonight’s Los Angeles PUG meeting. We will be talking about photography branding, and more specifically “How to find your Voice”. We’ll be breaking into groups to help each other find their marketing voice. Please bring 3 samples of your best work, and a few of your marketing pieces.
Can’t wait to see y’all ;)
Tags: #photography, photography branding, photography marketing, Pictage, PUG
Categories: things we love
Just back from Sydney, and I’m thinking 5 days is not enough time to spend after traveling all the way around the world. So, looks like I will have to go back. Gorgeous city. Wonderful people. I had the pleasure to taking long walks, going to flea markets, and art exhibits for inspiration. More about all of that later.
Today, I logged into thesaurus.com, where my wordsmith lacking brain spends quite a bit of time, and saw a list that I would like to make into a poster. Or at least tape on my monitor. Each word sent my mind down a colorful path, and really made me smile. I hope it sends you on a colorful day.
Tags: photography branding, photography marketing
Categories: inspiration
As some of you might already know, I’ll be traveling to Sydney Australia for the last two weeks of April. Specifically, I will be away April 20-28th. Please let me know if you have any questions or concerns beforehand. I will do my best to answer some emails while away, but will also be recharging that creative battery a bit, so most things will be taken care of upon my return.
Tags: photography branding, photography marketing
Categories: UncategorizedThis is s repost from the Pictage Blog…
The Business of Branding: 9 Things To Know Before Designing Your Logo
Design magnate Steven Gilliatt said “[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”
A logo or logotype as it is often called is defined as a graphic representation or symbol of a company name, trademark, abbreviation, etc., uniquely designed for ready recognition. In other words it is the color, font, the gives an instant impact and an overall feeling of who you are as a photography business. But before you put pencil to paper, or hire a designer to do the same, there are a few requirements you should have to your logo.
1) Do your research: Know who you are and what you like before you get started. The more your designer knows about you, the better chance they have of nailing your design. The better you know your company and the image you would like it to have, the easier it will be for you to recognize it when it is presented.
2) Design in black and white first. A logo should be simple enough to work in black and white first. Color is a very strong influence. It is much better to pick a logo when the playing field is even, you can see the fonts and shapes clearly in black and white.
3) Make it memorable.
4) Make it scalable (see opening quote).
5) Make sure it has “legs.” In other words, will this logo work on every application you need it to? On your business cards as well as your website? Can you see it as part of your entire brand?
6) Know the difference between a logo mark and a logo type. Not every identity needs both.
7) Make sure it conveys your studio’s personality, style, and attitude.
8) Know your audience’s demographics then make sure your identity speaks to your target audience.
9) Ignore trends and make it timeless. A good logo or identity should last you and your studio 10 years. That is why it is worth the investment. Even after 10 years you may just need a facelift, especially if you have established yourself.
Does your own logo stand up to these rules? What are some of your favorite photography studio logos?
Tags: photography branding, photography logo, photography marketing, Pictage
Categories: Uncategorized
I am honored to be contributing to the Pictage Blog. I’m a huge fan of Pictage both as a company filled with amazing hardworking people and a leader in the photography community. I’ll be doing a post about twice a month called “The Business of Branding”. This week’s post is “Dare to be Different” it really can be the best marketing decision you can make. Feel free to leave a comment about unique ways you are daring to be different with your studio or business. We can all use a little inspiration.
Tags: photography branding, photography marketing, Pictage, Seth Godin
Categories: inspiration