Here’s a quick one, but just to show the power of letterpress. Amanda Kraft came to me with her brand in place. She is a PA based wedding and portrait photographer who has been featured in The Knot and Style Me Pretty. She wanted business cards and notecards to drive home her very upscale and classic style. She also wanted cards that spoke volumes of how very special her photography is. The design is very simple, and we printed both pieces on 220# lettra, which made a nice deep impression. The final reminds me of a gorgeous whisper. Carrie at Anemone Letterpress hit this one out of the park once again. Thank you Amanda!
Tags: Amanda Kraft, brands for photographers, business cards design, letterpress
Categories:
printed pieces
February 18th, 2009 by Ellen
I think the identity we did for Kim Seidl is one of my new favorites, and what she did with it is a DIY lesson to us all. Kim is a fabulous wedding and portrait photographer in San Diego. When we talked about rebuilding her brand she wanted a look that was hip, clean and modern yet organic and creative. This was to reflect her work and target her audience and ideal customers, who are highly educated with upper middle class incomes.
The look we were going for was West Elm but a little more creative in feel. This is the logo and business card design we created.
That together with a pattern design gave way to this delicious blog designed by Kim herself. A few key well designed pieces can give way to a plethora of marketing materials once your logo, supporting typefaces, pattern and color palette have been designed. Making the most of your marketing dollars is a way to come out ahead even in an economic downturn. Amazing job Kim! I can’t wait to see the rest.
Tags: branding, branding for photographers, business cards design, logo
Categories:
freshly baked brands
February 9th, 2009 by Ellen
In the midst of developing a new blogolicious product for photographers, so I have let my poor blog sit idol. But some beautiful photos from Hillary Maybery have inspired me to post. In fact, in the new few days I’ll be posting on a ton of new projects I’ve been working on in the last few months. Gorgeous letterpress notcards (on 220# lettra…yum), and…are you ready…11 new brand identities. Plus a few marketing and packaging projects to boot. Phew. Check back here as I’m going to be posting them. Was going to wait for the new site reveal…but then again why wait?
Ok, first up. Hillary Maybery is just so positive and energetic. After a super awesome initial consultation with her, she decided on doing a logo refinement and asked me to design some packaging for her.
This was her logo before, and while it reflected her strong love of color, see her gorgeous work here she wanted something a little more sophisticated and a stronger brand image.
We decided to design an umbrella brand for her studio and a separate brand id for her wedding and kids division. Think Gap and Baby Gap.
This is is how that was realized.
This is how the studio business card and promo looks.
And then on to her packaging and how to pull together these separate looks. For her wedding packaging we used chocolate tissue and beautiful matte bags as well as custom ribbon printed with her studio logo (like Hermes..ooh la la). The whole this is secured with a little sticker made up just for her weddings.
Next up was her Kids division brand and packaging. We decided to think outside of the box…literally. Why should your kids portraits be delivered in plain photo boxes or bags? We found these chalkboard boxes (top slide off to reveal 8×10 prints), they were less than $15 each. Then we developed these little tags that can be customized with a tiny shot from the session to get her clients excited about what might be inside these little boxes. Yes, those are little tiny clothespins.
Cute eh? The best thing about working with Hillary was that she pretty much gave me Carte blanche, so we were really able to have some fun with this. Plus, her work is so inspirational.
Here’s a one more so you can see how it all works together. Thank you Hillary for the photos (you should see the ones I tried to take…eesh)
Tags: blogsites for photographers, branding for photographers, Hillary Mayberry, packaging for photographers, photographers logos
Categories:
marketing,
printed pieces
January 8th, 2009 by Ellen
It’s is pretty last minute, but am planning on being at the DWF convention in Phoenix from Monday-Wednesday. Please let me know if you will be there also. There are so many of you I would love to meet. I’ll be a part of the Justine Ungaro entourage, you’ll also know me, ’cause I’ll be the one without the camera. This will be my first convention, so I am looking very forward to it. See you there!
Categories: Uncategorized
November 25th, 2008 by Ellen
We have officially started accepting jobs for the New Year. While this is a busy time for everyone’s businesses, this is the perfect time to think about marketing. January can be a slower time for some, which opens up some breathing room to assess your brand. Are you happy with your brand and identity? Do you feel like it represents the kind of work you are doing? Are you thinking about raising your prices in the new year and are looking to appeal to a more sophisticated market? This is the perfect time to do that.
Here is your incentive. We are offering a special discount to anyone who signs up for branding or marketing work in 2009. Spots begin mid January. Remember those year end write-offs. Think about how much you will enjoy the holidays knowing you’ll be starting 2009 with a fantastic new look and marketing plan. Contact me ellen@identitykitchen.com for more information.
Tags: 2009, branding, identity design, new look, special discount
Categories:
marketing
