I got a call from my dry cleaner this week. A dress I had sent over (one of my most coveted) had a tiny hole where I had cut out the tag. “The hole will get bigger” is what the dry cleaner explained, you might want to wash this by hand. She also explained that [...]
Archive for: marketing
February 4th, 2010 by Ellen
November 3rd, 2009 by Ellen
We recently added photography holiday cards to our répertoire, expanding Identity Kitchen to Identity Cafe. We are offering a 20% off through November 6th. Use code: IDENTITYCAFE20. Our Retro Collection is inspired by a simpler holiday time–of sugar cookies and peppermints and beautiful handcrafted cards. Your clients’ photos can easily be integrated into the template, [...]
March 17th, 2009 by Ellen
I had the absolute pleasure of working with Amy Lynden, and helping her develop her brand. Amy is a fantastic photographer with a successful portrait business in Northern California, that is about 1/2 families and children and 1/2 seniors. She wanted a brand identity that spoke to her seniors a bit more. She wanted something [...]
March 9th, 2009 by Ellen
A client of mine was kind enough to forward this article from Seth Godin, author of some of my favorite marketing books, like The Purple Cow and All Marketers Are Liars. I’ve known this to be true for a long time, but it is nice to see that someone else shares my opinion.
Check out more [...]
February 9th, 2009 by Ellen
In the midst of developing a new blogolicious product for photographers, so I have let my poor blog sit idol. But some beautiful photos from Hillary Maybery have inspired me to post. In fact, in the new few days I’ll be posting on a ton of new projects I’ve been working on in the last [...]
November 25th, 2008 by Ellen
We have officially started accepting jobs for the New Year. While this is a busy time for everyone’s businesses, this is the perfect time to think about marketing. January can be a slower time for some, which opens up some breathing room to assess your brand. Are you happy with your brand and identity? Do [...]