Our winner Lydia Shannon has generously allowed us to post the process of creating her logo/identity. This will be a great way to see an entire process from soup to nuts. We’ll share her questionnaire, inspiration board, initial sketches, first round, revisions and final identity. You can even vote on your favorites, though the ultimate [...]
Archive for: in progress
March 9th, 2009 by Ellen
A client of mine was kind enough to forward this article from Seth Godin, author of some of my favorite marketing books, like The Purple Cow and All Marketers Are Liars. I’ve known this to be true for a long time, but it is nice to see that someone else shares my opinion.
Check out more [...]
April 30th, 2008 by Ellen
As promise this is the first of many ID’s that have reached finalization stage. Story Studios is a wedding photography and film studio in Zakynthos (and Athens), Greece. The owners and Lukas and Spiradoula are working hard to rework their marketing efforts starting with a new name and logo. These is a color study on the final. [...]
April 29th, 2008 by Ellen
Sorry, for the lack in postings. I’m definitely a show-and-tell blogger, and I promise there is a slew of designs almost ready for unveiling. I’m working on 7 ID’s right now, 5 in refinement stage. So you’ll start seeing some fun things soon.
In the meantime, I’ve had some email trouble. If you think I have [...]
April 3rd, 2008 by Ellen
…of taking pictures that is. Working with Lara Swanson has been so much fun, and forced me to push the envelope in terms of what a photographers logo can be. Her photography is vivid and fun and alternative. She asks brides to look into themselves and question tradition. I really like how her logo came [...]
March 29th, 2008 by Ellen
I knew I would love working with Abby. First of all, her myspace page had an entertainment combination of Eminem and Ira Glass, a fusion of favorites I had thought was only liked by myself. Plus, her photography is so fresh, and vibrant and fun! She wanted to use a rose but in a cool [...]
March 11th, 2008 by Ellen
I’ve had the pleasure of working on the new identity for Emily Deisroth Photography. Emily is so incredibly lovely, her work is artistic, soulful and emotional, plus she works does some collage art. I wanted her logo to reflect all that. I’m attaching a few from our first round. She’s chosen one, I’ll keep it a [...]
March 5th, 2008 by Ellen
Sorry for the lapse in blogging (though I’m pretty sure my Mom is the only one reading–”Hi Mom”). There and several identity jobs in right now and I thought I would show you some selects from the first rounds. It’s all a part of the process, and I think the most interesting part. Heck, why [...]