- May 25, 2010
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I have frequented Anthropologie since they launched one of their flagship stores next to a design shop where I worked in SoHo, NYC in 1995. Their combination of boutique-like fashion and ephemeral inspired stationary, as well as one-of-a-kind antiques really spoke to me. I have remained loyal to their brand ever since.
A few years ago, they decided to thank their loyal customers and send special discounts every year for customer’s birthdays. This year the below card came and really blew my branded mind away. The seemingly hand-stippled card includes a candle necklace as well as a 15% discount, to be used in my birthday month.
I’ve had many clients compare their brands to Anthropologie. Boutique, high end, with that element of extraordinary. I challenge you to make your loyal customers feel special…maybe cherished. Set up a calendar and offer a free sitting and 8×10 for each child’s birthday, maybe send a tiny box of confetti as the invitation? Be memorable, be inventive, and remember to honor your loyal customers, they understand your brand and want to give you their repeat business.
We’d love to hear your ideas on making your customers feel the love, and getting them to return again and again.