Ellen Petty

Chef de Creative and Head Brand Slinger

Included in her 18 years of brand slinging experience, Ellen Petty has worked with such New York heavy hitters as Ogilvy and Mather, Clairol, Kirshenbaum Bond and Partners, and Walker Group/CNI. In 1997, she founded Wee Small Hours Design, a New York based graphic design studio for which she was the principal designer. Her international client list included Bristol-Myers Squibb, Columbia University, Mondera, Matrix Essentials/L’Oreal, New School University, TV Guide and The World Bank Group, earning her several American Graphic Design Awards and a Strathmore Special Recognition Award. She has spoken at both Parson’s School of Art and the Fashion Institute of Technology. Ellen has written articles and been featured in industry publications Communication Arts, How Magazine and Graphic Design USA. Identity Kitchen is slated to appear in “Logolounge Master Library Volume 1″ by Catharine Fishel and Bill Gardner, as well as “Impressive” a book about letterpress design. She currently resides in Los Angeles with her family, where she enjoys felt, the history of gang tats, and playing the melodica.

Marty Thornley

Gourmet WordPress Chef and Code Connoisseur

Marty’s first programming experience was in high school when he would reprogram the old-school Snake game written in Basic – to see how it worked and then to make improvements. It was better than worrying about whatever else the computer class was supposed to be doing. Years later open source software like WordPress and jQuery would allow the development of the same interest in taking things apart and making things better.

Marty codes all his sites using standards-compliant handwritten HTML and CSS with a focus on usability, site-navigation and SEO best practices. He works with PHP, javascript, jQuery, and AJAX and particularly enjoys finding ways to make HTML look and function like the archenemy of search engine visibility: Flash.

As a WordPresss developer, Marty has developed a theme framework to help other programmers build sites more easily, has written custom plugins made available on WordPress.org and has contributed to the WordPress Codex.