Ellen Petty
Chef de Creative and Head Brand Slinger
Included in her 18 years of brand slinging experience, Ellen Petty has worked with such New York heavy hitters as Ogilvy and Mather, Clairol, Kirshenbaum Bond and Partners, and Walker Group/CNI. In 1997, she founded Wee Small Hours Design, a New York based graphic design studio for which she was the principal designer. Her international client list included Bristol-Myers Squibb, Columbia University, Mondera, Matrix Essentials/L’Oreal, New School University, TV Guide and The World Bank Group, earning her several American Graphic Design Awards and a Strathmore Special Recognition Award. She has spoken at both Parson’s School of Art and the Fashion Institute of Technology. Ellen has written articles and been featured in industry publications Communication Arts, How Magazine and Graphic Design USA. Identity Kitchen is slated to appear in “Logolounge Master Library Volume 1″ by Catharine Fishel and Bill Gardner, as well as “Impressive” a book about letterpress design. She currently resides in Los Angeles with her family, where she enjoys felt, the history of gang tats, and playing the melodica.
Mandee Astuti
Design Sommelier
Mandee is well rounded in a creative sense with an understanding and educational background in business. This artist appreciates balance and the importance of functionality. With over seven years experience Mandee has worked on projects with Paul Mitchell, Robbins Bros., MGA Entertainment, Toyota, My Tribe, Warner Bros., Disney, Where Magazine – to name a few. She has worked in many industries as a contract freelancer including fashion, retail, health & beauty, fine dining, real estate and has also taken on some of her own independent clients. She has designed and produced everything from branding packages to large format signage. In her spare time Mandee enjoys Yoga and driving her Vespa around Los Angeles.
Marty Thornley
Gourmet WordPress Chef and Code Connoisseur
Marty’s first programming experience was in high school when he would reprogram the old-school Snake game written in Basic – to see how it worked and then to make improvements. It was better than worrying about whatever else the computer class was supposed to be doing. Years later open source software like WordPress and jQuery would allow the development of the same interest in taking things apart and making things better.
Marty codes all his sites using standards-compliant handwritten HTML and CSS with a focus on usability, site-navigation and SEO best practices. He works with PHP, javascript, jQuery, and AJAX and particularly enjoys finding ways to make HTML look and function like the archenemy of search engine visibility: Flash.
As a WordPresss developer, Marty has developed a theme framework to help other programmers build sites more easily, has written custom plugins made available on WordPress.org and has contributed to the WordPress Codex.