Because we have the pleasure of knowing Diana Adams and her daughter Justine Ungaro so well, we were particularly inspired when re-creating their brand. Diana Adams has been running an uber successful photography studio in Old Town Fairfax, and spent 15 years as one of DC’s top wedding photographers. In 2003, Diana’s daughter Justine joined the studio taking over wedding business with Jenni Green, allowing her mother to focus on her first love, portraits. The studio was a-changin’ and needed a fresh and more modern brand lift, to be inclusive of the new talent, but also needed to honor the outstanding business Diana’s gorgeous work had established.

This was some of the inspiration we received to help us understand what resonated with them. Notice, the rooms and fashion. You can start to feel their look starting to brew. The final brand felt very much like a magazine, including the layout of their site.

Words to describe their style, work and brand:

sophisticated
classic
fashionable
a little sassy
1960’s
subtle
friendly
boutique hotel
european
spunky
crisp
fun

We decided to keep the moon shape (for goddess Diana), as it had been a recognizable representation of her business for over 20 years. We then streamlined the type giving the moon more importance as it now replaced the O. We also created a separate Weddings and Portraits logo. Below is the before and after.

Their extensive custom portfolio blogsite was custom designed with their collective needs in mind. Author driven blogfeed with silhouettes taken from the inspired photo shoot by Nicole Wolf of Sota DZine. It includes separate sections for weddings and portraits and multiple galleries for each photographer. They also include a “People We Love” section, so their brides can experience their extensive wedding expertise when visiting the Studio Diana site. Visit Studio Diana here.

We are honored to be a part of their new brand. Beautiful digs for some gorgeous ladies. On a side note, since launching their new custom portfolio blogsite last month, they have booked twice as many weddings as the same time last year. And that is just the beginning.