Archive for: February, 2010

February 23rd, 2010 by Ellen

We started Identity Cafe to help small businesses and photographers market themselves in a professional way. Our marketing collections give you everything you need to brand yourself in a clean and modern way. They are fully and easily customizable. Change the colors or fonts or add your logo to match your website. It is a [...]

February 22nd, 2010 by Ellen

Hideous photo taken with my iphone which I believe had both flour and butter on the lens ;)

February 19th, 2010 by Ellen

Automation is great…sometimes. And sometimes it can really backfire. In a method to keep better track of our inquiries we set up an automatic feed into a folder, and when we tried to access the folder we could see lots of inquiries without any contact information. Needless to say, our grand automation scheme did not [...]

February 18th, 2010 by Ellen

We are thrilled to be included in the LogoLounge Master’s series. We received the book last week, and to be represented in a publication alongside of Louise Fili and Duffy + Partners (two design firms we worship) is an honor indeed. We had so much fun creating the identity for Johse Parker it is a [...]

February 11th, 2010 by Ellen

Because we have the pleasure of knowing Diana Adams and her daughter Justine Ungaro so well, we were particularly inspired when re-creating their brand. Diana Adams has been running an uber successful photography studio in Old Town Fairfax, and spent 15 years as one of DC’s top wedding photographers. In 2003, Diana’s daughter Justine joined [...]

February 9th, 2010 by Marty

Years ago, it was only necessary to have a website. Then blogs became important. Now you need to think about social media with tools like Twitter and Facebook.
If your business has a second or third off-shoot with its own site and own blog, you could easily have 4 or more places to [...]

February 8th, 2010 by Ellen

Thanks to everyone who entered our Identity Cafe template giveaway. We have three winners. If you see your name or your twitter ID here, please email us with your contact information at info@identitykitchen.com. Let us know your choice in Identity Cafe marketing templates and we will send it to you. Congratulations!!
And the winners are…(drumroll)
Kia Gregory
Mapuana
Scott [...]

February 4th, 2010 by Ellen


I got a call from my dry cleaner this week. A dress I had sent over (one of my most coveted) had a tiny hole where I had cut out the tag. “The hole will get bigger” is what the dry cleaner explained, you might want to wash this by hand. She also explained that [...]

February 3rd, 2010 by Mandee

…and prepare to be inspired. Mandee joined Identity Kitchen last April and brought with her the spark of creativity we needed. Her enthusiasm and vision, and general awesomeness are key to our creative process. She will be writing some inspiration posts. Here’s the first, proving that designers have been green for a very long time.
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Make [...]

February 2nd, 2010 by Ellen

Writing for our website over the last few weeks meant logging quite a bit of time with dictionary.com. Coming from the world of print, spelling errors can be quite costly. A good few rounds of spell check can make a big difference. This article from The Huffington Post made me chuckle. One might suggest before [...]