The thing about building your brand or your identity is developing something that resonates with you both as a business, and in a creative business–as an artist. Then, of course, we need to be a bit more strategic about its implementation. Don’t be afraid to trust your gut, we identify with art and design on a subliminal level which should never be ignored.

I often ask clients to send me visuals that speak to them. I’ve received photographs of interiors, paintings, photographs, furniture, even shoes. These are so telling, even more than the words I ask to describe their work and/or business.

ARTIST SERIES – CARA OBER from drury bynum on Vimeo.

I saw this video by the artist Cara Ober and her work was something I felt as if I identified with. Then I saw this painting on her home page and it completely made me smile. It actually made me laugh out loud at myself. Think I may give myself a break from all this strategy and planning and go with my gut a little more this week.

What resonates with you?