I had the absolute pleasure of working with Amy Lynden, and helping her develop her brand. Amy is a fantastic photographer with a successful portrait business in Northern California, that is about 1/2 families and children and 1/2 seniors. She wanted a brand identity that spoke to her seniors a bit more. She wanted something that felt urban and unique. Like “an expensive pair of jeans that everyone has to have”. The final logo was a grungy taglike mark and we also developed a secondary A to work as a watermark. They offer a nice juxtaposition to each other.

The best part of this project has been seeing where Amy took everything. I supplied her with the two logos and colors and business card design and she developed her packaging, her website and blog. Thank you Amy!